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Keith Lefaiver

SVP Product & Customer Success

Keith Lefaiver, PMP is a seasoned retail executive proficient in overseeing complex projects from inception to completion, ensuring meticulous execution and delivery. Cultivates strong rapport with executive leadership, fostering collaboration and driving organizational success. Spearheaded the success of multi-million-dollar startups and adept at managing billion-dollar retail businesses.

Executive Leadership

SVP Product and Customer Success, Netail, Inc.:  Keith is focused on using his deep retail background to help retailers integrate and gain strong ROI benefits from Profitmind.

Keith also takes regular feedback from Profitmind's users to inform new product updates and enhancements.

SVP Planning, Allocation, Finance and Operations, Chico’s Brand:

Keith managed largest home office Chico's FAS team of 100+ associates. Led Planning, Allocation,

Company Planning and Merchandise Operation functions for store, ecommerce and outlet organization. Keith was a key member of the Chico's brand executive

leadership team leading projects in strategic planning, store operations, budgeting, real estate, marketing, etc. Chico's achieved reduced inventory targets and improved

margin rate while improving comparable sales trend by +400 bps. Led international retail business for Chico's brand.

SVP Planning, Allocation, Finance and Operations, Soma Intimates

Keith managed the largest home office Soma Intimates team of 50+ associates. Key Soma

executive team member leading projects in strategic planning, real estate, marketing, operations, etc. Chico's FAS executive sponsor for RFID implementation and JDA

Demand and Fulfillment implementation. Soma achieved 19 consecutive quarters of positive sales comps and improved profit by +$25M. Soma sales growth over


Leadership Roles:

Keith has held executive positions at retailers at Victoria's Secret, and Circuit City Stores. His responsibilities have included leadership roles in

planning, allocation, finance, store operations and project management.

Consulting Experience: Keith started his consulting business in 2016 and his clients include Signet Jewelers, Bare Necessities, David’s Bridal, Petco, etc.


Keith has extensive experience in developing hierarchies for retailers. These retailers include Signet Jewelers, Chico’s, Soma Intimates and Victoria’s Secret.

Keith is a certified Project Management Professional and has successfully implemented AI business analysts, merchandising, planning, allocation, replenishment,

demand planning, assortment planning, finance, database and store payroll optimization solutions at various retailers.