About Profitmind
Built by retail operators. Chaired by an AI pioneer.
Profitmind finds the best action for every SKU, every week, for more revenue, profit and cash. It began inside Andrew Ng's Landing AI, built from the ground up by retail operators and AI researchers who understood both sides of the problem.
Trusted by retailers including
Why Profitmind exists
For the love of retail.
Profitmind is an agentic AI platform made for retail: not adapted from a generic tool, but built for the decisions retailers make every day.
Retail is at an inflection point. We put AI to work so merchants can find, size and act on every opportunity, every week, and make fast, profitable decisions.
“I started my career in retail and fell in love with it. I worked in every job they'd let me do, in every function. My passion was using analytics to improve customer understanding and business performance. After 25 years, I decided that I would serve the industry better by creating a solution that all retailers could use, rather than fixing one company at a time. When I went looking for an AI expert partner, Andrew Ng was seeking a partner to apply AI to retail. We connected, and Profitmind is the result.”
Dr. Mark Chrystal, CEO & Co-Founder
From our Chairman
Hear from Andrew Ng.
Profitmind began inside Andrew Ng's Landing AI in 2021. Andrew, Profitmind's Chairman, introduces the company in this video under its former name, Netail. Netail became Profitmind in January 2024.
Mission
Fast, profitable decisions, every week.
Our mission is to lift retail performance with quantified, prioritized opportunities, so retailers can decide quickly and reach their revenue and profit goals.
Vision
An intelligence layer for every retailer.
We believe every retailer will run an AI intelligence layer above its systems, with full visibility of its data, its market and its objectives, helping its teams make faster, more profitable decisions.
Our story
From first agent to the brain of retail.
2021
Incubated at Landing AI
Profitmind began inside Andrew Ng's Landing AI, pairing decades of retail operating knowledge with AI expertise.
Nov 2022
Founded as Netail
The company launches as its own business under its first name, Netail.
Jun 2023
First agent live
The first Profitmind agent, for competitive intelligence, goes live with a major retailer in the Netherlands.
Jan 2024
Netail becomes Profitmind
Netail is renamed Profitmind to coincide with the platform launch at NRF, adding agents for data, pricing, inventory and strategy.
2025
More agents, more levers
Assortment, planning and promotions agents join the team.
2026
Series A, Microsoft Marketplace and Awase
$9M Series A led by Accenture Ventures. The Monday Morning and Marketing agents launch, Profitmind becomes available in the Microsoft Marketplace, and Awase, its competitive product-matching model, goes live.
Jan 2027
Ask Profitmind
Ask Profitmind launches at NRF: the same brain, on demand, in any language.
Why Profitmind
We know retail from the inside.
Built by retail operators
CEO and co-founder Dr. Mark Chrystal is a 25-year retail executive across merchandising, planning, inventory and eCommerce.
Chaired by an AI pioneer
Our chairman, Dr. Andrew Ng, helped define agentic AI.
Five years of retail learning, built in
Trained on 200M+ products and on how real merchants decide. You bring your data and your strategy.
Into your systems
Actions flow into your ERP, pricing and allocation tools. No rip-and-replace.
Our investors
$9M Series A led by Accenture Ventures.
Accenture Ventures led Profitmind's Series A in February 2026, with the family office Thorndale Farms as the round's second-largest investor. AI Fund, Magarac Venture Partners, Lightscape Partners, HKSTP, Vertical Partners, Carnegie Mellon University and Gaingels also back the company.
Read the Series A announcement →
Series A lead
From our seed round
Hear from Magarac Venture Partners.
This video from Magarac Venture Partners dates from our seed round, when Profitmind was still called Netail. Netail became Profitmind in January 2024.
See what Profitmind would find in your business.
Every client has seen positive ROI within 4–8 weeks of go-live. Book a demo and we'll show you the ranked, dollar-sized actions for a retailer like you.