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Mark Chrystal

Chief Executive Officer

Dr. Mark Chrystal is currently the CEO of Netail, Inc., a retail focused AI startup.  At Netail, Mark and team have built ground-breaking solutions for competitive intelligence and competitive pricing.  Mark was recruited by Netail’s Chairman, Andrew Ng , one of the world's leading AI practitioners, to develop and bring cutting-edge AI capabilities into the retail industry.

Dr. Chrystal is the former Chief Analytics Officer of rue21, Inc.. While at rue21, Dr. Chrystal successfully led the turnaround of the rue21 business through the application of his expertise in data analytics, customer behavior and retail management.  Over a 23-year retail career Dr. Chrystal has led most functions of a retailer, including: IT, Supply Chain, e-Commerce, Marketing, Loyalty, Planning, Inventory Management and FP&A.

Dr. Chrystal’s prior roles include: Co-Founder of MachineCore, Inc., Chief Supply Chain Officer of David’s Bridal, SVP eCommerce, Planning and Allocation of rue21, and similar executive roles at American Eagle Outfitters, Disney Store and Victoria’s Secret.  He earned a Doctorate in Business Administration at the University of Liverpool in the UK and has earned a Master of Science degree in Machine Learning and Artificial Intelligence with Distinction from Liverpool John Moores University, an M.B.A. from the University of London and a B.A. in Economics from The Ohio State University.  He also earned a post graduate diploma in Machine Learning and Artificial Intelligence from the International Institute of Information Technology Bangalore.

Dr. Chrystal is passionate about the application of AI and technology to drive competitive advantage for consumer-focused businesses.  In this regard, Dr. Chrystal has implemented and analyzed the impact of new software solutions, new business processes and new hardware solutions across the full range of retail applications, not limited to : factory production, logistics and warehousing, inventory management, price management, eCommerce platforms, store-focused software and hardware, and cloud based data and analytics services.  This breadth of expertise covers over twenty years of executive sponsorship and implementation as a retailer, and over five years as a software practitioner developing and providing these solutions and services to retailers.