Profitmind agent
Competitive Intelligence Agent
Know where you stand against every competitor, on every matched product, every week.
Why it matters
You can't price against a product you haven't matched.
Barcodes don't line up across retailers, and titles say little. Without true like-for-like matches, price comparisons are partial or wrong, and every decision built on them inherits the error.
01
Matched by hand
Teams match competitor products in spreadsheets, a few hundred at a time.
02
Lookalikes, not matches
A 2-pack gets compared with a single, or a linen blend with pure linen.
03
A report, not a decision
Price checks land in a report, disconnected from pricing and assortment.
How it works
Your market, matched like-for-like.
Match products the way a customer would.
Customers compare products across retailers by what they are, not by barcode. Awase, Profitmind's product-matching model, does the same, using images, descriptions and specifications to find true equivalents across your whole catalog. Your team reviews and approves the matches.
Know your exact price position.
Profitmind tracks your prices against each competitor at every level of your hierarchy, from category down to the individual product. It shows where you're above or below the market, and what bringing each price in line would be worth.
Know who you really compete with.
See which competitors overlap most with your range and how you're priced against each. The same matched data feeds the Pricing, Assortment and Promotions agents, so every recommendation is made with the market in view.
An example
One product, matched and priced.
Lookalikes rejected, true matches found, and the price gap valued.
Illustrative example. The agent recommends each action and values it; your team approves it.
Profitmind FAQs
Take a look through some of our more common questions. Still have a query? Get in touch.