Batteries Plus Case Study

Case Study: Batteries Plus+ Powering Profitable Growth

‍

Batteries Plus+ is a consumer products retail chain providing battery, lighting, smart home, key fob, and phone repair solutions.

‍

The Challenge: Auto batteries drive store traffic and brand awareness for Batteries Plus+. As a smaller player in the category, they assumed they needed to maintain a lower price point to compete. The long-tenured team had deep product expertise but limited customer perspective and analytical skills. The available pricing tools provided inadequate market pricing analysis and required labor-intensive, manual competitive product and price matching.

‍

Action Taken: Batteries Plus+ quickly implemented Profitmind, including competitive product matching the way a consumer would do it: with both exact and similar matches. They replaced their manual Good-Better-Best-Ultimate price tier management in Excel with an automated tool in Profitmind.

‍

Results: Based on Profitmind recommendations, Batteries Plus+ optimized their pricing across the auto battery category, in some cases with price points above the competition, unlocking $1M in incremental sales and profits in the first month. These results shifted internal perceptions of their market position. Through effective price tier management they expanded across the category, driving $4M higher revenues and profits in auto batteries alone in the first nine months of use.

‍