$4M increases in revenue and profit in the first 9 months of use
Corporate-owned stores were consistently trailing franchise locations on year-over-year retail margin growth. The company lacked a structured, analytically rigorous pricing approach and used national uniform pricing despite significant variation in demand by climate and household income. No competitor pricing repository existed to track competitors.
Profitmind implemented zone pricing segmented by climate (Cold/Warm) and income (Low/High) with A/B testing using corporate stores as the test group and matched franchise cohorts as controls. The system auto-generated pricing recommendations respecting Good-Better-Best tier structure and built a competitive pricing repository with 2,603 product matches. Eight concurrent tests ran across automotive, marine, powersport, small cell, golf, and device repair categories.
Based on Profitmind recommendations, Batteries Plus+ optimized their pricing across the auto battery category, in some cases with price points above the competition, unlocking $1M in incremental sales and profits in the first month. These results shifted internal perceptions of their market position. Through effective price tier management they expanded across the category, driving $4M higher revenues and profits in auto batteries alone in the first nine months of use.