Case Studies

Home Improvement Retailer Identifies €3M in a Single Category Within 9 Weeks

A nine-week category pilot generated €3.5M in annualized profit opportunity and 188 discrete weekly actions with quantified SKU-level outcomes.

€3.5M
Annualized Profit Opportunity
190
Discrete Weekly Actions Generated
9 weeks
Time from Pilot Start to Results

The Challenge

This retailer's Hardware category presented opportunities across multiple dimensions simultaneously: pricing (both overpriced and underpriced products), inventory (overstocked and understocked positions), and competitive positioning. The challenge was not identifying that opportunities existed, but building a system capable of quantifying them at the SKU level, generating prioritized actions at a weekly cadence, and doing so without disrupting ongoing operations.

The Action

Profitmind launched a scoped pilot in early 2025, covering the Hardware category only. Within nine weeks, the platform was generating 190 discrete weekly actions: 70 price increases, 3 price decreases, 8 inventory increases, 6 inventory reductions, and 101 competitiveness actions. Each recommendation was accompanied by specific SKU-level price points and projected outcomes- profit, revenue, and cash flow -derived from measured price elasticity rather than rules-based assumptions.

The Results

The pilot produced €3.5M in annualized profit opportunity and an equivalent €3.5M in annualized cash flow improvement, from a single product category in a single country. These figures are not extrapolations across the full business; they reflect actual identified opportunities within the scoped pilot perimeter. Scaling to the full assortment and additional geographies represents a multiple of the current identified value.

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