Profitmind + Accenture: Turning Retail Insights Into Action With Agentic AI

Accenture has invested in Profitmind through Accenture Ventures, and the two companies have entered a strategic partnership to accelerate agentic AI-driven reinvention in the retail sector. The partnership expands Accenture’s data and AI capabilities in retail and strengthens how enterprise clients move from insights to action across high-impact decision areas like pricing, inventory, and planning.

Retail is changing fast, and decision-making is getting harder, not easier. Teams have more data than ever, but they still struggle to turn it into clear, coordinated actions across merchandising functions. This investment and partnership is designed to close that gap and help retailers act with speed and confidence.

Why agentic AI is becoming a must-have in retail

Retailers are dealing with unprecedented complexity across channels, markets, and consumer expectations. Agentic AI is emerging as a practical solution because it goes beyond traditional automation.

Instead of just executing predefined rules, agentic AI systems can interpret large datasets, coordinate actions across workflows, and adapt dynamically to real-time market shifts. The result is a new level of operational responsiveness, with the potential to support improved and more personalized customer experiences.

Accenture also points to consumer behavior insights that suggest emotionally engaging experiences can increase engagement, drive more recommendations, and improve willingness to pay a premium. For retailers, that means operational decisions and customer experience outcomes are closely tied, and speed matters.

What Profitmind delivers for merchandising teams

Profitmind’s platform uses a network of intelligent AI agents designed to help retail teams connect the decision levers that typically operate in silos. That includes pricing, inventory, promotions, and assortment, plus the planning process that ties everything together.

The platform generates relevant, timely recommendations that can be executed quickly, which is critical in a competitive landscape where delays directly impact margin, availability, and customer trust.

Profitmind blends machine learning, gen AI, and agentic AI to help teams make faster, more informed decisions while still maintaining visibility into the reasoning behind the recommendation and the expected outcomes of each action. That explainability is key, because retail teams need to trust what they are being asked to execute, especially when decisions affect multiple functions at once.

Accenture’s view: merchandising is overwhelmed, and action is the bottleneck

Accenture frames the problem clearly. Merchandising is often considered the heart of retail, but executives are overwhelmed by the volume of data, reports, and spreadsheets, leaving limited time for decision-making.

From that perspective, Profitmind is positioned as a bridge between insight and action. It mirrors how retailers run their businesses, links data from multiple sources, and turns complexity into clear, prioritized recommendations that can be trusted and executed quickly.

This is exactly where many retail AI initiatives fall short. Insights are generated, but execution does not change. Agentic AI is being positioned as the missing layer that turns analysis into operational decisions.

What the partnership enables

For retailers, the value of this partnership is not just the technology. It is the path to scale.

By teaming with Accenture, Profitmind is aiming to address the operational complexities retailers face across markets, channels, and data systems while bringing consistent, repeatable solutions to a broader set of global clients.

That matters because enterprise retail environments are rarely clean or unified. Systems are fragmented, teams are distributed, and workflows are deeply embedded. Scaling AI requires more than a platform. It requires integration, change management, and a clear operating model for how decisions get made week to week.

Where to see it: NRF 2026 demo at Microsoft booth 4053

Accenture and Profitmind will be together at the National Retail Federation event on January 11 to 13, where a demo will be presented on the Microsoft booth 4053.

If you are attending NRF, this is a strong opportunity to see how agentic AI recommendations are generated, how the platform explains tradeoffs and outcomes, and how decisions can be executed within the pace of modern retail operations.

Closing: a clear signal for the next phase of retail decisioning

This investment and strategic partnership reinforces a clear direction for retail. The winners will be the teams that can connect decision levers, act faster, and reduce the manual overhead that keeps merchandising stuck in spreadsheets.

Profitmind’s agentic AI approach is built to help retailers turn insight into action, with explainable recommendations that map to real workflows across pricing, inventory, promotions, assortment, and planning. Combined with Accenture’s scale and retail operating expertise, the partnership is designed to help more retailers operationalize AI and drive measurable business outcomes.

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