News

Amazon Dreams of AI Agents That Do the Shopping for You

Our CEO is featured in this WIRED article about AI developments at Amazon.

October 9, 2024

WIRED covered Amazon’s increasing application of AI, including for shopping guides and customer support, and quoted retail AI expert and Profitmind CEO, Dr. Mark Chrystal.

In February 2024, Amazon added the Rufus chatbot that can answer a wide range of questions about Amazon’s many products. The bot uses a bespoke large language model—the kind of algorithm that powers ChatGPT.

Dr. Mark Chrystal describes how LLM agents represent “a customer service game changer.” He shares his views that “the data-rich will continue to get richer and the data-poor will get poorer.”

Read the full article here in WIRED.
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