Explore how Amazon’s AI shopping agents signal the next wave of retail automation — and how Profitmind helps brands stay ahead in the AI economy.

WIRED covered Amazon’s increasing application of AI, including for shopping guides and customer support, and quoted retail AI expert and Profitmind CEO, Dr. Mark Chrystal.
In February 2024, Amazon added the Rufus chatbot that can answer a wide range of questions about Amazon’s many products. The bot uses a bespoke large language model—the kind of algorithm that powers ChatGPT.
Dr. Mark Chrystal describes how LLM agents represent “a customer service game changer.” He shares his views that “the data-rich will continue to get richer and the data-poor will get poorer.”

Stripe pays $7B for OpenRouter to wire AI agents into checkout, Amazon aims Alexa at grocery replenishment, and ChatGPT Ads adds product feed bidding.

OpenAI lifts ChatGPT chat limits at a billion users, Meta open-sources a local AI agent, and the EU begins enforcing AI transparency rules. What it all means for retail.

Cheaper frontier and flash-tier AI models are lowering the per-transaction cost of retail AI in 2026 — and new data shows the technology moving onto the sales floor.