Profitmind is honored with the 2025 Innovation Award for pioneering AI-driven retail pricing and profitability optimization technology.

Each year, the awards selects solutions from across the RTS exhibition floor that can unlock competitive advantage and digitally transform retailers’ capabilities.
There were 300 retail technologies considered for the annual prize, but Profitmind generated the highest judges score in the history of the innovation awards to take home this year's prize.
Profitmind, is a SaaS solution which uses machine learning, generative AI and agentic AI to drive profitability. It was selected as the 2025 winner due to its ability to leverage AI to track competitors, analyse internal data and surface fast-impact revenue and margin growth opportunities to increase productivity, transparency and profitability.
Matt Bradley, Event Director at Retail Technology Show, comments: “With retailers facing a raft of rising costs, already razor thin retail margins are coming under significant pressure. Profitmind puts AI to work, using game-changing insights to deliver growth hacks and pathways to profit, which retailers urgently need to survive and thrive against a backdrop of cost pressure. Up against a high calibre of competition from the rest of the shortlist, we congratulate Profitmind on being crowned the winner.”

Profitmind introduces Awase, an AI product-matching model that helps retailers find the same or closest comparable product in competitors’ catalogs, even when there’s no barcode to match. It’s already in use with Profitmind customers.
We are announcing Awase 0.5, a product matching model that finds the same product across retailer catalogs without relying on UPCs or barcodes. In benchmark testing, it outperformed every model tested, including one four times its size.

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